Each month, Vivvix will explore the top digital media types, YouTube properties, and industries to bring you the top ad spend stats to know.
Our September digital data includes $12.3B in total spend across digital media types, and $1.5B on YouTube properties across Mobile Web Video, Mobile App, Online Video, and Internet Display.
Digital media ad spend was down in September 2023 from $13.57B in September 2022—a decrease of 10.4%, while investment across YouTube properties grew from $1.3B in 2022—a 13% increase.
For September we explored the financial and insurance vertical with a total dedication of $1.2B across digital media types. The industry made an additional investment of $74.5M in Mobile Web Video month-over-month from August.
The digital space is as dynamic as ever, and we’re observing major shifts in the YouTube landscape month-over-month. If you’ve been waiting for a time to spend and contend, now may be your moment.
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