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NEWS

Cited and Seen In

May 26, 2023 

This Little-Known Pandemic-Era Tax Credit Has Become a Magnet for Fraud

Read on The New York Times →

May 22, 2023 

How McDonald's, P&G, Coca-Cola, GM and other big brands are spending on Black-owned media

Read on Ad Age →

May 19, 2023 

How Warner Bros. Discovery plans to win over new customers with its HBOMax rebrand to Max

Read on Digiday →

May 18, 2023 

Analysis: Elon Musk's embrace of advertising at Tesla grabs marketers' attention

Read on Reuters →

May 11, 2023 

Where Major Social Media Platforms Are Spending Their Ad Budgets

Read on Adweek →

May 10, 2023 

NBC Wants to Line Up Advertisers for 50th Season of ‘SNL’

Read on Variety →

May 8, 2023 

How advertisers are building up their cannabis ad budgets as marijuana regulations loosen

Read on Digiday →

May 5, 2023 

This Year Connected TV Will Have A Bigger Part In The $20 Billion Upfront

Read on Forbes →

May 4, 2023 

Bud Light to triple summer ad spend, AB InBev silent on LGBTQ+ stance

Read on Ad Age →

April 28, 2023 

Why late-night TV is rapidly declining

Read on Axios →

April 26, 2023 

Blue Diamond names Spark Foundry as its media agency as it aims to use data targeting to boost sales

Read on Ad Age →

April 26, 2023 

Blue Diamond names Spark Foundry as its media agency as it aims to use data targeting to boost sales

Read on Ad Age →

April 25, 2023 

Metro by T-Mobile selects OKRP as US creative AOR

Read on Ad Age →

April 24, 2023 

Fox News Parts Ways With Tucker Carlson Days After Dominion Settlement

 

Read on The New York Times →


April 24, 2023 

Fox News Breaks Up With Tucker Carlson in Surprise Exit

 

Read on Variety →


April 24, 2023 

How a major KFC franchisee is bolstering its marketing strategy with SMS

 

Read on Digiday →


April 17, 2023 

Night Jitters: TV’s Late Crowd Grapples With Weakness in the Wee Hours

 

Read on Variety →


April 14, 2023 

Why legacy brand Lilly Pulitzer is tripling its influencer marketing budget

 

Read on Digiday →


April 12, 2023 

Hooters Hires Firehouse as New Creative Agency—Behind the Move

Read on Ad Age →


April 11, 2023 

Ford Moves Lead Social Media Account to WPP AND Wieden from Vaynermedia

 

Read on Ad Age →


April 5, 2023 

Vivvix Expands Executive Team with Matt Young, Newly Appointed Chief Commercial Officer

 

Read the Release→


April 3, 2023 

How Sonos plans to market spatial audio speakers to the masses

 

Read on Digiday→


March 31, 2023 

Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them

 

Read on Digiday→


March 28, 2023 

Pharma ad total tops $8B again in 2022, led by top brands from Sanofi and Regeneron, AbbVie

 

Read on Endpoints News→


March 24, 2023 

Pringles goes all in on social to put college athletes front-and-center for "March Mustache" campaign

 

Read on Digiday→



March 23, 2023 

Why Chips Ahoy's linear TV budget is crumbling in the face of new digital options

 

Read on Digiday→


March 21, 2023 

Lego Group prepares for global media review

 

Read on Ad Age →


March 21, 2023 

Chinese retailers boost U.S. marketing—behind the raise of Tenu, AliExpress and others

 

Read on Ad Age →


March 15, 2023 

How Procter & Gamble is reinvesting in radio to find TV audiences

 

Read on Ad Age →


March 15, 2023 

General Mills and Kimberly-Clark launch media reviews in potential blow to Mindshare

 

Read on Ad Age →


March 14, 2023 

Free IRS TurboTax Competitor Is Closer After Biden Funding

 

Read on Bloomberg →


March 14, 2023 

Dow Jones begins agency review for creative, media and more

 

Read on Ad Age →


March 14, 2023 

Jennifer Lopez stars in Bodyarmor's largest campaign to date

 

Read on Ad Age →


March 13, 2023 

Oscars draw 18.7 million viewers

 

Read on The New York Times →


March 13, 2023 

Camp Lejeune litigation dominates law firm advertising spend

 

Read on Reuters →


March 10, 2023 

Disney softens prices for Oscars commercials

 

Read on Variety →


March 9, 2023 

With its future at stake, the Academy tries to fix the Oscars (again)

 

Read on The New York Times →


February 27, 2023 

CNN Bets News, Not Big Names, Will Capture Crowds at 9 PM

 

Read on Variety →


February 21, 2023 

What's next for digital mental health companies' ad dollars

 

Read on Modern Healthcare →


February 21, 2023 

CPGs like Coca-Cola, P&G, and Clorox break down their marketing investments as consumers reckon with price hikes

 

Read on Business Insider →


February 13, 2023 

Alaska Airlines Embarks On a New Journey With Media AOR VaynerMedia

 

Read on Adweek →


February 13, 2023 

Alaska Airlines Embarks On a New Journey With Media AOR VaynerMedia

 

Read on CNBC →


February 10, 2023 

Why you won’t see many car ads during Sunday’s Super Bowl

 

Read on CNBC →


February 6, 2023 

Super Bowl Commercials 2023: Watch Ads With Melissa McCarthy, Bryan Cranston, Serena Williams, Danny McBride And More

Read on Deadline →


February 7, 2023 

MarTech Interview with Andrew Feigenson, CEO at Vivvix

 

Read on MarTech →


February 2, 2023 

Super Bowl Ads Sold Out At Fox (But The Economy Didn’t Help)

Read on Variety →


February 2, 2023 

Netflix, GM Tease Will Ferrell and ‘Squid Game’ Super Bowl Ad for Electric Vehicle Push

Read on Variety →

January 30, 2023 

Ad Intelligence Is Crucial As Media Outlets Multiply: Vivvix CEO Andrew Feigenson

Read on Beet.TV →


January 23, 2023 

Kantar Rebrands Media Intelligence Unit, Which Now Includes Numerator Elements

Read on Ad Age →