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NEWS
Cited and Seen In
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March 29, 2024
Tesla Dives Into Advertising After Years of Resistance
March 15, 2024
McDonald's makes creative agency change on Happy Meals
March 12, 2024
Stella Artois recruits David Beckham to reaffirm its premium positioning
March 12, 2024
How Tropicana and Minute Maid are trying to win new juice drinkers
February 21, 2024
Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences
February 14, 2024
Why Snapchat is pitching its platform as an alternative to social media
February 12, 2024
Jon Stewart, Rachel Maddow Test Monday Media Model to Boost Talk TV
February 11, 2024
How much do Super Bowl commercials cost for the 2024 broadcast?
February 9, 2024
The Goal for Super Bowl Ads This Year: Don’t Offend Anyone
February 9, 2024
Jon Stewart changed late-night comedy once. Can he have a second act in different times?
February 9, 2024
More celebs, less crypto: 2024's Superbowl ad trends
February 8, 2024
Beauty brands in the Super Bowl—how Taylor Swift, women’s sports and social are driving these ads
February 8, 2024
Super Bowl Ads: More Star Power, More Candy and Other Trends in Five Charts
February 6, 2024
Brewers like Samuel Adams and AB InBev are shifting ad dollars to non-alcoholic beer as Americans cut back on drinking
February 4, 2024
Jon Stewart returns to "The Daily Show" as the voice of past generations. What about future ones?
February 2, 2024
Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands
January 25, 2024
Can Jon Stewart Save 'The Daily Show'?
January 24, 2024
Jon Stewart Returns to ‘Daily Show’ as Monday Host, Executive Producer
January 23, 2024
"The Daily Show" may be moving forward without a host. Is this a good thing or simply inevitable?
January 20, 2024
Pleasantrees cannabis company smack talks Tampa Bay with billboard for Detroit Lions
January 19, 2024
Comedy Central Won’t Choose ‘Daily Show’ Host After Year-Long Search
January 11, 2024
Samsung Electronics hires Quality Meats for US home entertainment creative account
January 10, 2024
MGM Resorts hires Mischief @ No Fixed Address as new creative agency of record
January 3, 2024
3 political marketing trends that will define the 2024 election
January 2, 2024
US presidential election ad spend is already climbing: report
December 21, 2023
Clorox consolidates US creative accounts with FCB
December 21, 2023
BMW consolidates with Omnicom–behind the decision to unify US creative, media, CRM and more
December 20, 2023
Sanofi hires The Martin Agency as it consolidates North American creative
December 20, 2023
FDA Adopts New Rules On Radio And TV Ads.
December 14, 2023
In 2024 More Political Ads Will Be Seen On Connected TV: Here’s Why
December 14, 2023
Top account reviews of 2023
December 12, 2023
MarketingRx roundup: AbbVie, Sanofi and Regeneron lead pharma ad spend; BMS launches new equity grants
December 11, 2023
Papa John's appoints The Martin Agency as lead creative agency
December 2, 2023
‘There’s no limit’: one congressman’s solitary crusade to rein in sports betting
November 27, 2023
Comcast, Pfizer Top Radio Advertisers In First 8 Months Of 2023.
November 27, 2023
The Children’s Place hopes celebs’ star power will help boost brand awareness
November 20, 2023
Sonic retains Mother as lead creative agency
November 17, 2023
Why the NFL released an AI-powered game with Amazon
November 15, 2023
Pizza Hut appoints Mischief @ No Fixed Address its social agency of record
November 15, 2023
Fox Opens ‘Masked Singer’ Stage to Advertising for First Time
November 7, 2023
Papa Johns awards Dentsu's Carat its US media business
October 30, 2023
Inside Uber’s strategy with content creators to amplify its organic TikTok following
October 25, 2023
PayPal hires GroupM as global media agency of record
October 25, 2023
How the NBA hopes to use generative AI to attract more users to its app
October 19, 2023
General Mills hires IPG's UM as global media agency
October 11, 2023
JCPenney throws ad dollars at live sports to broaden its media mix as the industry waits for scripted TV to return
October 9, 2023
The Stunning Boom and Bust of a Tax-Refund King
October 4, 2023
‘Saturday Night Live’ Sets Return on NBC, Pete Davidson to Host Season 49 Premiere
October 4, 2023
Omnicom wins BMW media account in US, Canada, and Latin America
September 28, 2023
Kimberly-Clark appoints Publicis to handle US media
September 27, 2023
Comedy Central Widens Search for ‘Daily Show’ Host Beyond Hasan Minhaj
September 27, 2023
Late Night Talk Shows Return: Fallon, Kimmel, Colbert, Meyers and Oliver Set Comebacks
September 26, 2023
A proactive approach to winning political advertising
September 18, 2023
Bill Maher Delays Start of ‘Real Time,’ Citing Strike Negotiations
September 15, 2023
How the auto workers strike will affect the ad industry
September 15, 2023
Ad Optimism On The Local TV Front
September 15, 2023
Why General Mills hopes music will help it have a viral marketing moment on TikTok
September 14, 2023
How Cerave's influencer event doubled as an enormous content studio
September 14, 2023
The NFL gives creators access to its archives for content creation with pre-approved footage
September 13, 2023
Bill Maher Plans to Start HBO’s ‘Real Time’ Without Writers
September 13, 2023
Kraft Heinz hires Carat for US media, moving away from Starcom
September 13, 2023
How a partnership with 49ers quarterback Brock Purdy shows the evolution of local car dealership advertising
September 12, 2023
Inside TikTok and Amazon's symbiotic advertising relationship
September 12, 2023
Inside Neutrogena’s educational approach to TikTok to win over Gen Z
August 31, 2023
CTV and streaming’s popularity continues to grow—but it’s not without its challenges
August 29, 2023
Law firms vying to sign up Camp Lejeune clients are sued themselves
August 29, 2023
Why T-Mobile is taking a TikTok approach to its brand messaging, working with creators and exploring AI
August 24, 2023
Smashburger hires partners in crime as agency of record as it seeks a digital boost
August 22, 2023
Inside Home Depot and Behr’s multi-generational content strategy
August 18, 2023
Advertising spend on CTV during a one-month span reached $1 billion in June
August 17, 2023
CTV's Cash Tsunami: Ad Spend Surfs to $1 Billion in June
August 17, 2023
U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone
August 17, 2023
CTV Advertising Passes $1B Monthly Milestone in June
August 17, 2023
CTV Ad Spending Reached $1 Billion in June, Vivvix Says
August 17, 2023
CTV Ad Spending Reached $1 Billion in June, Vivvix Says
August 17, 2023
Brands Hit $1B Milestone in Monthly Ad Spend on CTV Advertising In June
August 16, 2023
Why brands like Nordstrom and Zappos are revisiting print marketing
August 15, 2023
Agencies weigh the pros and cons of generative AI as political advertising grows
August 14, 2023
Why Prudential’s chief brand officer believes in-house media team drives efficiency, consistency and agility
August 11, 2023
What Maybelline’s ‘faux OOH’ ads say about the future of advertising in augmented reality
August 10, 2023
Warner’s Bleacher Report Takes Pivotal Role in Sports Streaming
August 9, 2023
How Polaroid is using influencers to pitch analog imperfection to Gen Z
August 8, 2023
Why Lysol is changing how it places products on TikTok
August 9, 2023
How Polaroid is using influencers to pitch analog imperfection to Gen Z
August 1, 2023
Hasan Minhaj Eyed For ‘Daily Show’ Host
August 1, 2023
Why State Farm used influencer marketing to attract Gen Zers to its video game competition
August 1, 2023
Audio ads outperform video for attention and brand recall, Dentsu study finds
July 31, 2023
Inside C4 Energy’s plan to reach Gen Z with WWE Superstars
July 27, 2023
ESPN Tests All-Female ‘SportsCenter’ in Bid to Spotlight Women’s Sports for Bigger Crowd
July 26, 2023
Nielsen: AM/FM Radio Reaches 91% Of U.S. Adults Each Month
July 24, 2023
How Radio Can Capture A Bigger Piece Of The $12B Political Ad Pie.
July 19, 2023
MAGA-fied GOP Wants Little to Do With the Chamber of Commerce
July 18, 2023
Why Kraft Heinz brand Primal Kitchen is tapping non-traditional OOH to target Gen Z
July 14, 2023
Radio is Expected to Generate $400M in 2024 Political Ads
July 14, 2023
Tucker Carlson Is Creating a New Media Company
July 14, 2023
Hilton Grand Vacations offers exclusive experiences to broaden its appeal to potential members
July 13, 2023
The 2024 Election Cycle Is On. Radio Expected To Rope $400 Million.
July 12, 2023
Aspartame faces fresh health regulator scrutiny–what it means for Diet Coke and other brands
July 12, 2023
Amid Ozempic marketing push, demand for weight-loss drugs may increase insurance premiums in Mass. next year
July 11, 2023
Vying for new shoppers, Bloomingdale’s joins Barbiecore boom
July 10, 2023
How Cerave continues to soar in the skincare sector
July 10, 2023
Ozempic was 2023's buzziest drug
July 6, 2023
Big Streamers Hungry for Ad Dollars, but Some Commercials Prove Tough to Digest
July 3, 2023
Coca-Cola believes in music in ads so much it is growing its own studio to record original songs
June 30, 2023
Inside Nascar’s content and influencer strategy with TikTok highlighting local businesses
June 27, 2023
Why Mattress Firm bets on original content like podcasts to prove its expertise in sleep
June 26, 2023
Ad spending stats and facts for the biggest marketers and brands
June 23, 2023
Bob's Discount Furniture selects Horizon Next for its media business
June 22, 2023
After Furor, Anheuser-Busch Hopes Next Bud Light Commercial Goes Down Smooth
June 13, 2023
Amtrak puts multicultural account into review
June 9, 2023
A dude and a desk: Why women really don’t get to host late-night TV
June 9, 2023
U by Kotex believes normalizing periods will help it reach millennials, Gen Z
June 7, 2023
Intuit Quickbooks appoints FCB as global creative agency of record
June 6, 2023
Danone’s Light + Fit brand invests in digital video ad spend, but won’t let go of linear TV
June 5, 2023
Bic puts its ‘largest investment’ in over 5 years to pitching its new razor with influencers like Ariana Madix
June 2, 2023
PNC Bank names Arnold Worldwide as marketing and creative agency of record
June 2, 2023
Why Cars.com is driving away from performance marketing and toward influencers
May 26, 2023
This Little-Known Pandemic-Era Tax Credit Has Become a Magnet for Fraud
May 25, 2023
MarTech Interview with Matt Young, Chief Commercial Officer at Vivvix
May 24, 2023
Lenovo uses mixed reality digital OOH to appeal to creators as a must-have brand
May 22, 2023
How McDonald's, P&G, Coca-Cola, GM and other big brands are spending on Black-owned media
May 19, 2023
How Warner Bros. Discovery plans to win over new customers with its HBOMax rebrand to Max
May 18, 2023
Analysis: Elon Musk's embrace of advertising at Tesla grabs marketers' attention
May 11, 2023
Where Major Social Media Platforms Are Spending Their Ad Budgets
May 10, 2023
NBC Wants to Line Up Advertisers for 50th Season of ‘SNL’
May 8, 2023
How advertisers are building up their cannabis ad budgets as marijuana regulations loosen
May 5, 2023
This Year Connected TV Will Have A Bigger Part In The $20 Billion Upfront
May 4, 2023
Bud Light to triple summer ad spend, AB InBev silent on LGBTQ+ stance
April 28, 2023
Why late-night TV is rapidly declining
April 26, 2023
Blue Diamond names Spark Foundry as its media agency as it aims to use data targeting to boost sales
April 26, 2023
Blue Diamond names Spark Foundry as its media agency as it aims to use data targeting to boost sales
April 25, 2023
Metro by T-Mobile selects OKRP as US creative AOR
April 24, 2023
Fox News Parts Ways With Tucker Carlson Days After Dominion Settlement
April 24, 2023
Fox News Breaks Up With Tucker Carlson in Surprise Exit
April 24, 2023
How a major KFC franchisee is bolstering its marketing strategy with SMS
April 17, 2023
Night Jitters: TV’s Late Crowd Grapples With Weakness in the Wee Hours
April 14, 2023
Why legacy brand Lilly Pulitzer is tripling its influencer marketing budget
April 12, 2023
Hooters Hires Firehouse as New Creative Agency—Behind the Move
April 11, 2023
Ford Moves Lead Social Media Account to WPP AND Wieden from Vaynermedia
April 5, 2023
Vivvix Expands Executive Team with Matt Young, Newly Appointed Chief Commercial Officer
April 3, 2023
How Sonos plans to market spatial audio speakers to the masses
March 31, 2023
Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them
March 28, 2023
Pharma ad total tops $8B again in 2022, led by top brands from Sanofi and Regeneron, AbbVie
March 24, 2023
Pringles goes all in on social to put college athletes front-and-center for "March Mustache" campaign
March 23, 2023
Why Chips Ahoy's linear TV budget is crumbling in the face of new digital options
March 21, 2023
Lego Group prepares for global media review
March 21, 2023
Chinese retailers boost U.S. marketing—behind the raise of Tenu, AliExpress and others
March 15, 2023
How Procter & Gamble is reinvesting in radio to find TV audiences
March 15, 2023
General Mills and Kimberly-Clark launch media reviews in potential blow to Mindshare
March 14, 2023
Free IRS TurboTax Competitor Is Closer After Biden Funding
March 14, 2023
Dow Jones begins agency review for creative, media and more
March 14, 2023
Jennifer Lopez stars in Bodyarmor's largest campaign to date
March 13, 2023
Oscars draw 18.7 million viewers
March 13, 2023
Camp Lejeune litigation dominates law firm advertising spend
March 10, 2023
Disney softens prices for Oscars commercials
March 9, 2023
With its future at stake, the Academy tries to fix the Oscars (again)
February 27, 2023
CNN Bets News, Not Big Names, Will Capture Crowds at 9 PM
February 21, 2023
What's next for digital mental health companies' ad dollars
February 21, 2023
CPGs like Coca-Cola, P&G, and Clorox break down their marketing investments as consumers reckon with price hikes
February 13, 2023
Alaska Airlines Embarks On a New Journey With Media AOR VaynerMedia
February 13, 2023
Alaska Airlines Embarks On a New Journey With Media AOR VaynerMedia
February 10, 2023
Why you won’t see many car ads during Sunday’s Super Bowl
February 6, 2023
Super Bowl Commercials 2023: Watch Ads With Melissa McCarthy, Bryan Cranston, Serena Williams, Danny McBride And More
February 7, 2023
MarTech Interview with Andrew Feigenson, CEO at Vivvix
February 2, 2023
Super Bowl Ads Sold Out At Fox (But The Economy Didn’t Help)
February 2, 2023
Netflix, GM Tease Will Ferrell and ‘Squid Game’ Super Bowl Ad for Electric Vehicle Push
January 30, 2023
Ad Intelligence Is Crucial As Media Outlets Multiply: Vivvix CEO Andrew Feigenson
January 23, 2023