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February 21, 2024

Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences

Read on Digiday →

February 14, 2024

Why Snapchat is pitching its platform as an alternative to social media

Read on Digiday →

February 12, 2024

Jon Stewart, Rachel Maddow Test Monday Media Model to Boost Talk TV

Read on Variety →

February 11, 2024

How much do Super Bowl commercials cost for the 2024 broadcast?

Read on CBS News →

February 9, 2024

The Goal for Super Bowl Ads This Year: Don’t Offend Anyone

Read on Wall Street Journal →

February 9, 2024

Jon Stewart changed late-night comedy once. Can he have a second act in different times?

Read on ABC News →

February 9, 2024

More celebs, less crypto: 2024's Superbowl ad trends

Read on Axios →

February 8, 2024

Beauty brands in the Super Bowl—how Taylor Swift, women’s sports and social are driving these ads

Read on Ad Age →

February 8, 2024

Super Bowl Ads: More Star Power, More Candy and Other Trends in Five Charts

Read on Wall Street Journal →

February 6, 2024

Brewers like Samuel Adams and AB InBev are shifting ad dollars to non-alcoholic beer as Americans cut back on drinking

Read on Business Insider →

February 4, 2024

Jon Stewart returns to "The Daily Show" as the voice of past generations. What about future ones?

Read on Salon →

February 2, 2024

Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands

Read on Digiday →

January 25, 2024

Can Jon Stewart Save 'The Daily Show'?

Read on Newsweek →

January 24, 2024

Jon Stewart Returns to ‘Daily Show’ as Monday Host, Executive Producer

Read on Variety →

January 23, 2024

"The Daily Show" may be moving forward without a host. Is this a good thing or simply inevitable?

Read on Salon →

January 20, 2024

Pleasantrees cannabis company smack talks Tampa Bay with billboard for Detroit Lions

Read on Detroit Free Press →

January 19, 2024

Comedy Central Won’t Choose ‘Daily Show’ Host After Year-Long Search

Read on Variety →

January 11, 2024

Samsung Electronics hires Quality Meats for US home entertainment creative account

Read on Ad Age →

January 10, 2024

MGM Resorts hires Mischief @ No Fixed Address as new creative agency of record

Read on Ad Age →

January 3, 2024

3 political marketing trends that will define the 2024 election

Read on Marketing Brew →

January 2, 2024

US presidential election ad spend is already climbing: report

Read on Marketing Brew →

December 21, 2023

Clorox consolidates US creative accounts with FCB

Read on Ad Age →

December 21, 2023

BMW consolidates with Omnicom–behind the decision to unify US creative, media, CRM and more

Read on Ad Age →

December 20, 2023

Sanofi hires The Martin Agency as it consolidates North American creative

Read on Ad Age →

December 20, 2023

FDA Adopts New Rules On Radio And TV Ads.

Read on Inside Radio →

December 14, 2023

In 2024 More Political Ads Will Be Seen On Connected TV: Here’s Why

Read on Forbes →

December 14, 2023

Top account reviews of 2023

Read on Ad Age →

December 12, 2023

MarketingRx roundup: AbbVie, Sanofi and Regeneron lead pharma ad spend; BMS launches new equity grants

Read on Endpoints News →

December 11, 2023

Papa John's appoints The Martin Agency as lead creative agency

Read on Ad Age →

December 2, 2023

‘There’s no limit’: one congressman’s solitary crusade to rein in sports betting

Read on The Guardian →

November 27, 2023

Comcast, Pfizer Top Radio Advertisers In First 8 Months Of 2023.

Read on Inside Radio →

November 27, 2023

The Children’s Place hopes celebs’ star power will help boost brand awareness

Read on Digiday →

November 20, 2023

Sonic retains Mother as lead creative agency

Read on Ad Age →

November 17, 2023

Why the NFL released an AI-powered game with Amazon

Read on Digiday →

November 15, 2023

Pizza Hut appoints Mischief @ No Fixed Address its social agency of record

Read on Ad Age →

November 15, 2023

Fox Opens ‘Masked Singer’ Stage to Advertising for First Time

Read on Variety →

November 7, 2023

Papa Johns awards Dentsu's Carat its US media business

Read on Ad Age →

October 30, 2023

Inside Uber’s strategy with content creators to amplify its organic TikTok following

Read on Digiday →

October 25, 2023

PayPal hires GroupM as global media agency of record

Read on Ad Age →

October 25, 2023

How the NBA hopes to use generative AI to attract more users to its app

Read on Digiday →

October 19, 2023

General Mills hires IPG's UM as global media agency

Read on Ad Age →

October 11, 2023

JCPenney throws ad dollars at live sports to broaden its media mix as the industry waits for scripted TV to return

Read on Digiday →

October 9, 2023

The Stunning Boom and Bust of a Tax-Refund King

Read on Wall Street Journal →

October 4, 2023

‘Saturday Night Live’ Sets Return on NBC, Pete Davidson to Host Season 49 Premiere

Read on Variety →

October 4, 2023

Omnicom wins BMW media account in US, Canada, and Latin America

Read on Ad Age →

September 28, 2023

Kimberly-Clark appoints Publicis to handle US media

Read on Ad Age →

September 27, 2023

Comedy Central Widens Search for ‘Daily Show’ Host Beyond Hasan Minhaj

Read on Variety →

September 27, 2023

Late Night Talk Shows Return: Fallon, Kimmel, Colbert, Meyers and Oliver Set Comebacks

Read on Variety →

September 26, 2023

A proactive approach to winning political advertising

Read on Editor and Publisher →

September 18, 2023

Bill Maher Delays Start of ‘Real Time,’ Citing Strike Negotiations

Read on Variety →

September 15, 2023

How the auto workers strike will affect the ad industry

Read on Ad Age →

September 15, 2023

Ad Optimism On The Local TV Front

Read on TVNewsCheck →

September 15, 2023

Why General Mills hopes music will help it have a viral marketing moment on TikTok

Read on Digiday →

September 14, 2023

How Cerave's influencer event doubled as an enormous content studio

Read on Ad Age →

September 14, 2023

The NFL gives creators access to its archives for content creation with pre-approved footage

Read on Digiday →

September 13, 2023

Bill Maher Plans to Start HBO’s ‘Real Time’ Without Writers

Read on Variety→

September 13, 2023

Kraft Heinz hires Carat for US media, moving away from Starcom

Read on Ad Age →

September 13, 2023

How a partnership with 49ers quarterback Brock Purdy shows the evolution of local car dealership advertising

Read on Digiday →

September 12, 2023

Inside TikTok and Amazon's symbiotic advertising relationship

Read on Ad Age →

September 12, 2023

Inside Neutrogena’s educational approach to TikTok to win over Gen Z

Read on Digiday →

August 31, 2023

CTV and streaming’s popularity continues to grow—but it’s not without its challenges

Read on Marketing Brew →

August 29, 2023

Law firms vying to sign up Camp Lejeune clients are sued themselves

Read on Reuters →

August 29, 2023

Why T-Mobile is taking a TikTok approach to its brand messaging, working with creators and exploring AI

Read on Digiday →

August 24, 2023

Smashburger hires partners in crime as agency of record as it seeks a digital boost

Read on Ad Age →

August 22, 2023

Inside Home Depot and Behr’s multi-generational content strategy

Read on Digiday →

August 18, 2023

Advertising spend on CTV during a one-month span reached $1 billion in June

Read on Cynopsis →

August 17, 2023 

CTV's Cash Tsunami: Ad Spend Surfs to $1 Billion in June

Read on ADOTAT →

August 17, 2023 

U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone

Read on MediaPost →

August 17, 2023 

CTV Advertising Passes $1B Monthly Milestone in June

Read on TV Tech →

August 17, 2023 

CTV Ad Spending Reached $1 Billion in June, Vivvix Says

Read on Advanced Television →

August 17, 2023 

CTV Ad Spending Reached $1 Billion in June, Vivvix Says

Read on Broadcasting & Cable →

August 17, 2023 

Brands Hit $1B Milestone in Monthly Ad Spend on CTV Advertising In June

Read the Release →

August 16, 2023 

Why brands like Nordstrom and Zappos are revisiting print marketing

Read on Digiday →

August 15, 2023 

Agencies weigh the pros and cons of generative AI as political advertising grows

Read on Digiday →

August 14, 2023 

Why Prudential’s chief brand officer believes in-house media team drives efficiency, consistency and agility

Read on Digiday →

August 11, 2023 

What Maybelline’s ‘faux OOH’ ads say about the future of advertising in augmented reality

Read on Digiday →

August 10, 2023 

Warner’s Bleacher Report Takes Pivotal Role in Sports Streaming

Read on Variety →

August 9, 2023 

How Polaroid is using influencers to pitch analog imperfection to Gen Z

Read on Digiday →

August 8, 2023 

Why Lysol is changing how it places products on TikTok

Read on Digiday →

August 9, 2023 

How Polaroid is using influencers to pitch analog imperfection to Gen Z 

Read on Digiday →

August 1, 2023 

Hasan Minhaj Eyed For ‘Daily Show’ Host

Read on Variety →

August 1, 2023 

Why State Farm used influencer marketing to attract Gen Zers to its video game competition

Read on Digiday →

August 1, 2023 

Audio ads outperform video for attention and brand recall, Dentsu study finds

Read on Ad Age →

July 31, 2023 

Inside C4 Energy’s plan to reach Gen Z with WWE Superstars

Read on Digiday →

July 27, 2023 

ESPN Tests All-Female ‘SportsCenter’ in Bid to Spotlight Women’s Sports for Bigger Crowd

Read on Variety →

July 26, 2023 

Nielsen: AM/FM Radio Reaches 91% Of U.S. Adults Each Month

Read on Forbes →

July 24, 2023 

How Radio Can Capture A Bigger Piece Of The $12B Political Ad Pie.

Read on Inside Radio →

July 19, 2023 

MAGA-fied GOP Wants Little to Do With the Chamber of Commerce

Read on Bloomberg →

July 18, 2023 

Why Kraft Heinz brand Primal Kitchen is tapping non-traditional OOH to target Gen Z

Read on Digiday →

July 14, 2023 

Radio is Expected to Generate $400M in 2024 Political Ads

Read on Radio Online →

July 14, 2023 

Tucker Carlson Is Creating a New Media Company

Read on The Wall Street Journal →

July 14, 2023 

Hilton Grand Vacations offers exclusive experiences to broaden its appeal to potential members

Read on Digiday →

July 13, 2023 

The 2024 Election Cycle Is On. Radio Expected To Rope $400 Million.

Read on Inside Radio →

July 12, 2023 

Aspartame faces fresh health regulator scrutiny–what it means for Diet Coke and other brands

Read on Ad Age →

July 12, 2023 

Amid Ozempic marketing push, demand for weight-loss drugs may increase insurance premiums in Mass. next year

Read on The Boston Globe →

July 11, 2023 

Vying for new shoppers, Bloomingdale’s joins Barbiecore boom

Read on Digiday →

July 10, 2023 

How Cerave continues to soar in the skincare sector

Read on Ad Age →

July 10, 2023 

Ozempic was 2023's buzziest drug

Read on Ad Age →

July 6, 2023 

Big Streamers Hungry for Ad Dollars, but Some Commercials Prove Tough to Digest

Read on Variety →

July 3, 2023 

Coca-Cola believes in music in ads so much it is growing its own studio to record original songs

Read on Digiday →

June 30, 2023 

Inside Nascar’s content and influencer strategy with TikTok highlighting local businesses

Read on Digiday →

June 27, 2023 

Why Mattress Firm bets on original content like podcasts to prove its expertise in sleep

Read on Digiday →

June 26, 2023 

Ad spending stats and facts for the biggest marketers and brands

Read on Ad Age →

June 23, 2023 

Bob's Discount Furniture selects Horizon Next for its media business

Read on Ad Age →

June 22, 2023 

After Furor, Anheuser-Busch Hopes Next Bud Light Commercial Goes Down Smooth

Read on Variety →

June 13, 2023 

Amtrak puts multicultural account into review

Read on Ad Age →

June 9, 2023 

A dude and a desk: Why women really don’t get to host late-night TV

Read on Salon →

June 9, 2023 

U by Kotex believes normalizing periods will help it reach millennials, Gen Z

Read on Digiday →

June 7, 2023 

Intuit Quickbooks appoints FCB as global creative agency of record

Read on Ad Age →

June 6, 2023 

Danone’s Light + Fit brand invests in digital video ad spend, but won’t let go of linear TV

Read on Digiday →

June 5, 2023 

Bic puts its ‘largest investment’ in over 5 years to pitching its new razor with influencers like Ariana Madix

Read on Digiday →

June 2, 2023 

PNC Bank names Arnold Worldwide as marketing and creative agency of record

Read on Ad Age →

June 2, 2023 

Why Cars.com is driving away from performance marketing and toward influencers

Read on Digiday →

May 26, 2023 

This Little-Known Pandemic-Era Tax Credit Has Become a Magnet for Fraud

Read on The New York Times →

May 25, 2023 

MarTech Interview with Matt Young, Chief Commercial Officer at Vivvix

Read on MarTech Series →

May 24, 2023 

Lenovo uses mixed reality digital OOH to appeal to creators as a must-have brand

Read on Digiday →

May 22, 2023 

How McDonald's, P&G, Coca-Cola, GM and other big brands are spending on Black-owned media

Read on Ad Age →

May 19, 2023 

How Warner Bros. Discovery plans to win over new customers with its HBOMax rebrand to Max

Read on Digiday →

May 18, 2023 

Analysis: Elon Musk's embrace of advertising at Tesla grabs marketers' attention

Read on Reuters →

May 11, 2023 

Where Major Social Media Platforms Are Spending Their Ad Budgets

Read on Adweek →

May 10, 2023 

NBC Wants to Line Up Advertisers for 50th Season of ‘SNL’

Read on Variety →

May 8, 2023 

How advertisers are building up their cannabis ad budgets as marijuana regulations loosen

Read on Digiday →

May 5, 2023 

This Year Connected TV Will Have A Bigger Part In The $20 Billion Upfront

Read on Forbes →

May 4, 2023 

Bud Light to triple summer ad spend, AB InBev silent on LGBTQ+ stance

Read on Ad Age →

April 28, 2023 

Why late-night TV is rapidly declining

Read on Axios →

April 26, 2023 

Blue Diamond names Spark Foundry as its media agency as it aims to use data targeting to boost sales

Read on Ad Age →

April 26, 2023 

Blue Diamond names Spark Foundry as its media agency as it aims to use data targeting to boost sales

Read on Ad Age →

April 25, 2023 

Metro by T-Mobile selects OKRP as US creative AOR

Read on Ad Age →

April 24, 2023 

Fox News Parts Ways With Tucker Carlson Days After Dominion Settlement

Read on The New York Times →


April 24, 2023 

Fox News Breaks Up With Tucker Carlson in Surprise Exit

Read on Variety →


April 24, 2023 

How a major KFC franchisee is bolstering its marketing strategy with SMS

Read on Digiday →


April 17, 2023 

Night Jitters: TV’s Late Crowd Grapples With Weakness in the Wee Hours

Read on Variety →


April 14, 2023 

Why legacy brand Lilly Pulitzer is tripling its influencer marketing budget

Read on Digiday →


April 12, 2023 

Hooters Hires Firehouse as New Creative Agency—Behind the Move

Read on Ad Age →


April 11, 2023 

Ford Moves Lead Social Media Account to WPP AND Wieden from Vaynermedia


April 5, 2023 

Vivvix Expands Executive Team with Matt Young, Newly Appointed Chief Commercial Officer

Read the Release→


April 3, 2023 

How Sonos plans to market spatial audio speakers to the masses

Read on Digiday→


March 31, 2023 

Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them

Read on Digiday→


March 28, 2023 

Pharma ad total tops $8B again in 2022, led by top brands from Sanofi and Regeneron, AbbVie

Read on Endpoints News→


March 24, 2023 

Pringles goes all in on social to put college athletes front-and-center for "March Mustache" campaign

Read on Digiday→



March 23, 2023 

Why Chips Ahoy's linear TV budget is crumbling in the face of new digital options

Read on Digiday→


March 21, 2023 

Lego Group prepares for global media review


March 21, 2023 

Chinese retailers boost U.S. marketing—behind the raise of Tenu, AliExpress and others

Read on Ad Age →


March 15, 2023 

How Procter & Gamble is reinvesting in radio to find TV audiences


March 15, 2023 

General Mills and Kimberly-Clark launch media reviews in potential blow to Mindshare

Read on Ad Age →


March 14, 2023 

Free IRS TurboTax Competitor Is Closer After Biden Funding

Read on Bloomberg →


March 14, 2023 

Dow Jones begins agency review for creative, media and more


March 14, 2023 

Jennifer Lopez stars in Bodyarmor's largest campaign to date

Read on Ad Age →


March 13, 2023 

Oscars draw 18.7 million viewers

Read on The New York Times →


March 13, 2023 

Camp Lejeune litigation dominates law firm advertising spend


March 10, 2023 

Disney softens prices for Oscars commercials


March 9, 2023 

With its future at stake, the Academy tries to fix the Oscars (again)

Read on The New York Times →


February 27, 2023 

CNN Bets News, Not Big Names, Will Capture Crowds at 9 PM


February 21, 2023 

What's next for digital mental health companies' ad dollars

Read on Modern Healthcare →


February 21, 2023 

CPGs like Coca-Cola, P&G, and Clorox break down their marketing investments as consumers reckon with price hikes

Read on Business Insider →


February 13, 2023 

Alaska Airlines Embarks On a New Journey With Media AOR VaynerMedia

Read on Adweek →


February 13, 2023 

Alaska Airlines Embarks On a New Journey With Media AOR VaynerMedia

Read on CNBC →


February 10, 2023 

Why you won’t see many car ads during Sunday’s Super Bowl

Read on CNBC →


February 6, 2023 

Super Bowl Commercials 2023: Watch Ads With Melissa McCarthy, Bryan Cranston, Serena Williams, Danny McBride And More

Read on Deadline →


February 7, 2023 

MarTech Interview with Andrew Feigenson, CEO at Vivvix

Read on MarTech →


February 2, 2023 

Super Bowl Ads Sold Out At Fox (But The Economy Didn’t Help)

Read on Variety →


February 2, 2023 

Netflix, GM Tease Will Ferrell and ‘Squid Game’ Super Bowl Ad for Electric Vehicle Push

Read on Variety →

January 30, 2023 

Ad Intelligence Is Crucial As Media Outlets Multiply: Vivvix CEO Andrew Feigenson

Read on Beet.TV →


January 23, 2023 

Kantar Rebrands Media Intelligence Unit, Which Now Includes Numerator Elements

Read on Ad Age →