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Insights you won't find anywhere else. 

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Q1 2024: Streaming Recap

Our first round of quarterly insights provides insight into broader CTV strategies.

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Potential Panic for Maryland Dems

The tides may be turning for a historically blue state.

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Will The Clock Run Out on TikTok?

TikTok faces congressional pressure and the media battle ensues.

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2023 Streaming Recap

What did we see in 2023 and who came out on top?

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Focus On: Ohio Senate

Spend behind campaign messaging reveals GOP priorities.

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December 2023: Digital Deep Dive

Our first year-over-year digital spend increase closed out 2023. 

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Super Bowl LVIII Recap

Records were broken left and right—and that includes ad spend. 

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December 2023: Streaming Recap

One last monthly milestone closed out the year in CTV spend. 

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2024 Republican Primary, (Pre) Post-Mortem

The Republican primary has brought forth a slew of spend on some specific issues over others.

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November 2023: Digital Deep Dive

Retail YouTube spend reached incredible heights in November. 

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November 2023: Streaming Recap

Crackle joined our top 10 platforms and retail spend soared.

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October 2023: Digital Deep Dive

Paid social took the top spot amongst digital media types in October.

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A Pattern Emerges Amongst the GOP Top Three

Front-runners spend big on attack ads as the presidential race heats up.

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October 2023: Streaming Recap

Month-over-month insights revealed a shift for some top industries. 

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September 2023: Digital Deep Dive

Financial and insurance digital spend surpassed a billion dollars. 

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September 2023: Streaming Recap

Total CTV spend bounced back above one billion dollars.

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August 2023: Digital Deep Dive

Total digital media ad spend skyrocketed to close out the summer. 

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Turn On, Tune In... Keep Watching

Ad spend on the 2024 presidential election exceeds expectations into October.

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August 2023: Streaming Recap

We clocked more momentum in the shift toward AVOD from linear. 

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July 2023: Digital Deep Dive

Spend across YouTube properties surged month-over-month from June. 

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July 2023: Streaming Recap

Cyclical spending trends caused overall spend to dip below June’s historic high. 

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June 2023: Digital Deep Dive

Retail prevailed in digital media spend as the summer kicked off.

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June 2023: Streaming Recap

Streaming set a new record at $1B in monthly ad spend.

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Big Pharma Not Going Quietly

The IRA passes but the ad war continues despite high spend in support of provisions.

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May 2023: Streaming Recap

Competing industry leaders left white space in the same places.

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Proud Promotion: LGBTQ+ Representation in Advertising

Analysis of the ad activity during Pride presents an opportunity for brands.

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April 2023: Streaming Recap

Advertiser spend pivoted as our third-place platform inched toward second. 

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March 2023: Streaming Recap

The plot thickened as a new streaming service joined our cast of top platforms. 

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2024 Presidential Campaign On Pace to Be Most Expensive Political Ad Campaign Ever

Spend on 2024 election advertising is already record-breaking.

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February 2023: Streaming Recap

Advertisers saved space for AVOD spend in a month dominated by a dedication to linear. 

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Will The Clock Run Out on TikTok?

TikTok faces congressional pressure and the media battle ensues.

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Vivvix Views: Breaking the Mold as a Woman in Leadership

Our Global People Leader and Senior Director of Product share their perspectives this WHM. 

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January 2023: Streaming Recap

With bold moves by brands like Verizon and State Farm, streaming is off to a strong start in 2023.

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Super Bowl LVII Recap

Dive deep into another historic year for the Super Bowl.  As ad spend continues to rise, here are the brands willing to pay the hefty price. 

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2022: The Year of Streaming Shake-Ups

Who invested the most in streaming, where's the growth, and who should you watch in 2023?

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Camp Lejeune Advertising on Track to be the Biggest Mass Tort TV Ad Campaign in History

How a small $1,000 ad buy and the “Camp Lejeune Justice Act” are making history.  

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In-game ad revenue for Super Bowl 55 neared $435 million

Commercials officially surpassed the halftime show in popularity at the big game in 2021.

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Media in 2023

A year of splintered viewing habits, soaring costs, technological innovations, and tightened data privacy.

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Super Bowl 55: A record-breaking year for ads and Tom Brady

The game achieved a record $485M in revenue, according to Kantar's initial estimates.

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Super Bowl 54: By the numbers

How much was spent on advertising during the 2020 Super Bowl, and who were the top spenders?

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Super Bowl 53 advertising: By the numbers

Ad rates reached $4.51 million for a 30-second spot in 2019, the second-most expensive ever.

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Super Bowl 53: The Numbers

We break down the 49 min and 45 secs of national commercial time from paying sponsors.

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New viewing behaviors, audience targeting strategies and ‘dynamic product placement’

We forecast how the media landscape will evolve in the year ahead.

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Tokyo Olympics likely to attract $2.25 billion in ad revenue

While 63% of Americans are interested in the Games, 53% say they should have been postponed or canceled.

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The 2022 midterms revisited

Our CMAG team explores critical themes within the 2022 midterm advertising.

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Performance media and marketing: An expanding playground for brands

Brands turned to performance-based strategies to survive, but after stunning growth came a host of challenges.

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Promotion trends 2022: A mid-year catch-up

Non-food coupons take center stage as the print and digital promotion landscape continues to shift.

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2022 media outlook: A re-modeling of the commercial internet, and a rebalancing of spend

The risks and opportunities in what will be a critical year for most.

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Political ad spending for 2022 midterms to reach $7.8 billion

While broadcast TV will lead the pack, advertising across digital channels will continue to show significant growth.

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US advertisers spend $7.2 billion on paid social media in second quarter

Paid social advertising accounted for over one-fifth of all advertising spend for the quarter.

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Push to give Medicare more power on drug prices plays out on airwaves

Learn about the ad firepower around the issue of increasing prescription drug prices.

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COVID-19 kept the 2020 election ad wars burning

Explore the impact of COVID-19 on the 2020 election ad wars.

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Sinema and Manchin feel the heat as advertising ramps up

TV stations in two battleground states enjoyed an unexpected windfall.

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Manchin, Sinema get a helping hand from moderate PACs

We break down the numbers to reveal who upped their political ad spending in the fight over "Build Back Better" legislation. 

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Anti-Trump ad strategy falls short in Virginia governor's race

Critical races in Virginia and New Jersey focus political advertising on these 3 topics.

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GOP stays true to Trump in midterm messaging

We are at the halfway point for the 2022 midterms and ad spending is on pace to break all previous records.

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