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January 2023: Streaming Recap

With bold moves by brands like Verizon and State Farm, streaming in 2023 is off to a strong start. 

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Super Bowl LVII Recap

Dive deep into another historic year for the Super Bowl.  As ad spend continues to rise, here are the brands willing to pay the hefty price. 

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2022: The Year of Streaming Shake-Ups

Who invested the most in streaming, where's the growth, and ones to watch in 2023. 

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Camp Lejeune Advertising on Track to be the Biggest Mass Tort TV Ad Campaign in History

How a small $1,000 ad buy and the “Camp Lejeune Justice Act” are making history.  

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In-game ad revenue for Super Bowl 55 neared $435 million

Watching commercials during the big game officially surpassed the halftime show in popularity in 2021.

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Super Bowl 55: A record-breaking year for ads and Tom Brady

The game achieved a record $485 million in revenue according to Kantar's initial estimates.

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Super Bowl 54: By the numbers

How much was spent on advertising during the 2020 Super Bowl, and who were the top spenders?

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Super Bowl 53 advertising: By the numbers

Ad rates reached $4.51 million for a 30-second spot in 2019, the second-most expensive ever.

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Super Bowl 53: The Numbers

Our breakdown of the 49 min, 45 secs of national commercial time from paying sponsors.

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New viewing behaviors, audience targeting strategies and ‘dynamic product placement’

Our annual forecast for how the media landscape will evolve in the year ahead.

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Media in 2023

A year of splintered viewing habits, soaring costs, technological innovations, and tightened data privacy.

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Tokyo Olympics likely to attract $2.25 billion in ad revenue

While 63% of Americans are interested in the Games, 53% say they should have been postponed or canceled.

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Performance media and marketing: An expanding playground for brands

Brands turned to performance-based strategies to survive, but after stunning growth came a host of challenges.

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Promotion trends 2022: A mid-year catch-up

Non-food coupons take center stage as the print and digital promotion landscape continues to shift.

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2022 media outlook: A re-modeling of the commercial internet, and a rebalancing of spend

The risks and opportunities, in what will be a critical year for most.

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Political ad spending for 2022 midterms to reach $7.8 billion

While broadcast TV will lead the pack, advertising across digital channels will continue to show significant growth.

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US advertisers spend $7.2 billion on paid social media in second quarter

Paid social advertising accounted for over one-fifth of all advertising spend for the quarter.

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