Resources

Cyclical spending trends caused overall spend to dip below June’s historic high. 

Retail prevailed in digital media spend as the summer kicked off.

Streaming sets a new record at $1B in monthly ad spend.

The IRA passes but the ad war continues despite high spend in support of provisions.

Competing industry leaders leave white space in the same places.

Analysis of the ad activity during Pride presents an opportunity for brands.

Advertiser spend pivots as our third-place platform inches toward second. 

The plot thickens as a new streaming service joins our cast of top platforms. 

Spend on 2024 election advertising is already record-breaking.

Advertisers saved space for AVOD spend in a month dominated by a dedication to linear. 

Our Global People Leader and Senior Director of Product share their perspectives this WHM. 

With bold moves by brands like Verizon and State Farm, streaming is off to a strong start in 2023.

Dive deep into another historic year for the Super Bowl.  As ad spend continues to rise, here are the brands willing to pay the hefty price. 

Who invested the most in streaming, where's the growth, and who should you watch in 2023?

How a small $1,000 ad buy and the “Camp Lejeune Justice Act” are making history.  

Commercials officially surpassed the halftime show in popularity at the big game in 2021.

A year of splintered viewing habits, soaring costs, technological innovations, and tightened data privacy.

The game achieved a record $485M in revenue, according to Kantar's initial estimates.

Ad rates reached $4.51 million for a 30-second spot in 2019, the second-most expensive ever.

We break down the 49 min and 45 secs of national commercial time from paying sponsors.

We forecast how the media landscape will evolve in the year ahead.

While 63% of Americans are interested in the Games, 53% say they should have been postponed or canceled.

Our CMAG team explores critical themes within the 2022 midterm advertising.

Brands turned to performance-based strategies to survive, but after stunning growth came a host of challenges.

Non-food coupons take center stage as the print and digital promotion landscape continues to shift.

The risks and opportunities in what will be a critical year for most.

While broadcast TV will lead the pack, advertising across digital channels will continue to show significant growth.

Paid social advertising accounted for over one-fifth of all advertising spend for the quarter.

Learn about the ad firepower around the issue of increasing prescription drug prices.

Explore the impact of COVID-19 on the 2020 election ad wars.

TV stations in two battleground states enjoyed an unexpected windfall.

We break down the numbers to reveal who upped their political ad spending in the fight over "Build Back Better" legislation. 

Critical races in Virginia and New Jersey focus political advertising on these 3 topics.

We are at the halfway point for the 2022 midterms and ad spending is on pace to break all previous records.