Resources
Insights you won't find anywhere else.
With bold moves by brands like Verizon and State Farm, streaming in 2023 is off to a strong start.
Read MoreDive deep into another historic year for the Super Bowl. As ad spend continues to rise, here are the brands willing to pay the hefty price.
Read MoreWho invested the most in streaming, where's the growth, and ones to watch in 2023.
Read MoreHow a small $1,000 ad buy and the “Camp Lejeune Justice Act” are making history.
Read MoreWatching commercials during the big game officially surpassed the halftime show in popularity in 2021.
Read MoreThe game achieved a record $485 million in revenue according to Kantar's initial estimates.
Read MoreHow much was spent on advertising during the 2020 Super Bowl, and who were the top spenders?
Ad rates reached $4.51 million for a 30-second spot in 2019, the second-most expensive ever.
READ MOREOur breakdown of the 49 min, 45 secs of national commercial time from paying sponsors.
SEE MOREOur annual forecast for how the media landscape will evolve in the year ahead.
Read MoreA year of splintered viewing habits, soaring costs, technological innovations, and tightened data privacy.
Read MoreWhile 63% of Americans are interested in the Games, 53% say they should have been postponed or canceled.
Read MoreBrands turned to performance-based strategies to survive, but after stunning growth came a host of challenges.
Read MoreNon-food coupons take center stage as the print and digital promotion landscape continues to shift.
Read MoreThe risks and opportunities, in what will be a critical year for most.
Read MoreWhile broadcast TV will lead the pack, advertising across digital channels will continue to show significant growth.
Read MorePaid social advertising accounted for over one-fifth of all advertising spend for the quarter.
Read More