Vivvix | Resources

With bold moves by brands like Verizon and State Farm, streaming in 2023 is off to a strong start.

Dive deep into another historic year for the Super Bowl. As ad spend continues to rise, here are the brands willing to pay the hefty price.

Who invested the most in streaming, where's the growth, and ones to watch in 2023.

How a small $1,000 ad buy and the “Camp Lejeune Justice Act” are making history.

Watching commercials during the big game officially surpassed the halftime show in popularity in 2021.

The game achieved a record $485 million in revenue according to Kantar's initial estimates.

How much was spent on advertising during the 2020 Super Bowl, and who were the top spenders?

Ad rates reached $4.51 million for a 30-second spot in 2019, the second-most expensive ever.

Our breakdown of the 49 min, 45 secs of national commercial time from paying sponsors.

Our annual forecast for how the media landscape will evolve in the year ahead.

A year of splintered viewing habits, soaring costs, technological innovations, and tightened data privacy.

While 63% of Americans are interested in the Games, 53% say they should have been postponed or canceled.

Brands turned to performance-based strategies to survive, but after stunning growth came a host of challenges.

Non-food coupons take center stage as the print and digital promotion landscape continues to shift.

The risks and opportunities, in what will be a critical year for most.

While broadcast TV will lead the pack, advertising across digital channels will continue to show significant growth.

Paid social advertising accounted for over one-fifth of all advertising spend for the quarter.