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Each month, Vivvix will explore the top digital media types, YouTube properties, and industries to bring you the ad spend stats you need to inform your decisions.
Our July digital data includes $11.9B in total spend across digital media types, $1.46B in spend on YouTube properties across Mobile Web Video, Mobile App, Online Video, and Internet Display, and $2.9B in spend on our top vertical, retail.
Looking back, overall digital media ad spend was down YoY from $13.2B in July 2022—a decrease of 10.9%. Spend across YouTube properties grew from $1.3B in 2022—a 12.3% increase. And retail digital media spend declined from $3.56B in 2022—a 22.8% decrease.
DIGITAL INTEL
The digital space is as dynamic as ever, and we’re observing major shifts in the YouTube landscape month-over-month. If you’ve been waiting for a time to spend and contend, now may be your moment.
Want eyes on comprehensive digital data, including intel on these top advertisers?