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Each month, Vivvix will explore the top digital media types, YouTube properties, and industries to bring you the top ad spend stats to know.
Our December digital data includes $14.96B in total spend across digital media types, and $1.51B on YouTube properties across Mobile Web Video, Mobile App, Online Video, and Internet Display.
Digital media ad spend was flat from December 2022 to December 2023 (up just 0.15% YOY), while investment across YouTube properties grew from $1.31B in 2022—a 15% increase.
Our total digital spend figure not only marks a massive jump from November’s $12.95B total. In terms of the month-over-month increase, it was led by a billion-dollar increase for each Internet Search and Paid Social.
For December, we explored the retail vertical with a total dedication of $4.2B across digital media types—a $650M increase from November.
Source: Vivvix, including paid social data from Pathmatics
DIGITAL INTEL
The digital space is as dynamic as ever, and we’re observing major shifts in the YouTube landscape month-over-month. If you’ve been waiting for a time to spend and contend, now may be your moment.
Want eyes on comprehensive digital data, including intel on these top advertisers?