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Each month, Vivvix will explore the top digital media types, YouTube properties, and industries to bring you the top ad spend stats to know.
Our October digital data includes $13B in total spend across digital media types, and $1.52B on YouTube properties across Mobile Web Video, Mobile App, Online Video, and Internet Display.
Digital media ad spend was down in October 2023 from $13.7B in October 2022—a decrease of 5.4%, while investment across YouTube properties grew from $1.3B in 2022—a 17% increase.
Paid social surpassed internet search for top spend by a digital media type from $3.65B in September to $4.5B in October—a 23.4% increase.
And for October we explored the media vertical with a total dedication of $1.5B across digital media types.
Source: Vivvix, including paid social data from Pathmatics
DIGITAL INTEL
The digital space is as dynamic as ever, and we’re observing major shifts in the YouTube landscape month-over-month. If you’ve been waiting for a time to spend and contend, now may be your moment.
Want eyes on comprehensive digital data, including intel on these top advertisers?