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November 2023: Digital Deep Dive
February 2, 20241 min read

November 2023: Digital Deep Dive

Each month, Vivvix will explore the top digital media types, YouTube properties, and industries to bring you the top ad spend stats to know.

Our November digital data includes $12.95B in total spend across digital media types, and $1.53B on YouTube properties across Mobile Web Video, Mobile App, Online Video, and Internet Display. 

Digital media ad spend was down in November 2023 YOY from $13.8B in November 2022—a decrease of 6.7%, while investment across YouTube properties grew from $1.33B in 2022—a 15% increase. 

Internet Search was the top digital media type in November after falling behind Paid Social in October. From $4B in spend in October to $4.5B in November—that’s an 8% increase month-over-month. 

For November, we explored the retail vertical with a total dedication of $3.55B across digital media types. Retail spend across YouTube properties grew from $180M in October to $287.5M in November—a 60% increase. 


Vivvix_November_ 2023_Digital Deep Dives_v2

 Source: Vivvix, including paid social data from Pathmatics



The digital space is as dynamic as ever, and we’re observing major shifts in the YouTube landscape month-over-month. If you’ve been waiting for a time to spend and contend, now may be your moment. 

Want eyes on comprehensive digital data, including intel on these top advertisers?

Contact us here. 


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