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December 2023: Digital Deep Dive
March 6, 20241 min read

December 2023: Digital Deep Dive

Each month, Vivvix will explore the top digital media types, YouTube properties, and industries to bring you the top ad spend stats to know.

Our December digital data includes $14.96B in total spend across digital media types, and $1.51B on YouTube properties across Mobile Web Video, Mobile App, Online Video, and Internet Display. 

Digital media ad spend was flat from December 2022 to December 2023 (up just 0.15% YOY), while investment across YouTube properties grew from $1.31B in 2022—a 15% increase. 

Our total digital spend figure not only marks a massive jump from November’s $12.95B total. In terms of the month-over-month increase, it was led by a billion-dollar increase for each Internet Search and Paid Social. 

For December, we explored the retail vertical with a total dedication of $4.2B across digital media types—a $650M increase from November. 


Vivvix_December_ 2023_Digital Deep Dives_v3

 Source: Vivvix, including paid social data from Pathmatics



The digital space is as dynamic as ever, and we’re observing major shifts in the YouTube landscape month-over-month. If you’ve been waiting for a time to spend and contend, now may be your moment. 

Want eyes on comprehensive digital data, including intel on these top advertisers?

Contact us here. 


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